In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. Many retailers are scrambling for new data sources, and some big players are even creating their own solutions, the most recent being Walmart's new
In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. Many retailers are scrambling for new data sources, and some big players are even creating their own solutions, the most recent being Walmart's new
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